Monday, September 22, 2008

Further Proof for Our Point About the Camera Market

Camera manufacturers seem to be eager to confirm our point about the explosive innovation in the camera market (this being the eve of the grand-daddy of the photo branch tradeshows, Photokina, does help, of course).

Just today, two announcements were made, in the opposite ends of the complexity spectrum (actually, there were more, but these are the significant ones):

  • Leica announced a 37 megapixel camera with a medium format size sensor (30 x 45 mm) and DSLR-like form factor
  • Olympys announced a Micro Four Thirds camera with compact camera form factor but interchangeable lenses
Again, two products that produce compatible end results but have completely different feature sets, target audiences, and price points -- further proof that not being tied to unncessary standards lets innovation reign supreme.

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